BOCHURIM FOR MOSHE FRIEDMAN FOR PRESIDENT issued the following announcement on June 30.
While corporations around the world are joining the call to halt their marketing campaigns on Facebook in protest of the social media giant’s controversial hate speech policies, Israel’s largest advertisers remain, for the most part, on the fence
While companies around the world are freezing their advertising campaigns on Facebook in protest of its hate speech policies, in Israel, the protest has yet to catch on.
Over the past few days, several global giants, including Ben & Jerry's, its parent company Unilever, Ford Motor Co., and Verizon Communications Inc. have joined in, announcing a halt in Facebook ad budgets.
On Friday, The Coca-Cola Company announced, in a statement from CEO James Quincey, that it will be pausing all of its social media marketing campaigns for one month to reassess its corporate advertising policy. The Central Bottling Company Ltd., which manufactures and distributes Coca-Cola products in Israel, was quick to follow, announcing it will also not be placing ads on Facebook.
PepsiCo Inc. also announced it was halting its Facebook ad spending on Monday yet its Israeli subsidiary, at-home water carbonation products company SodaStream International Ltd., expected to follow in its parent’s footsteps, has yet to make a statement. SodaStream declined Calcalist's request for comment.
Original source here.
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