International Council of Shopping Centers issued the following announcement.
ICSC member companies are making the Back. Together. marketing campaign go viral with a chain of online videos and challenges.
Back. Together. is a marketing and branding initiative ICSC launched in May to help its members communicate with one voice about the economic importance of retail and retail real estate as the country recovers from COVID-19. ICSC members can customize the assets in the marketing toolkit and can leverage them in physical and digital channels. The campaign emphasizes community and togetherness.
Urban Edge, kicked off the #backtogether challenge. The company shot its video on an iPhone and posted it to LinkedIn on June 2. The chain of challenges continues and includes videos from Peterson Cos., CBRE, Brixmor, Linear Retail Properties, Inventrust Properties, Weingarten Realty and Phillips Edison & Co. Next, two more ICSC member firms, Pacific Retail Capital Partners and Macerich, have posted their videos to LinkedIn.
Now, Centennial and Poag Shopping Centers have joined the fun.
See below; you may have to scroll within each box to reach the video.
Original source here.
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